My Role: I serve as brand and marketing lead, responsible for:

• Developing the brand identity and voice

• Guiding marketing strategy and social presence

• Designing merchandise, event materials, and campaigns

• Managing the social media team

Approach: The brand was designed to reflect the brewery’s personality and community roots while maintaining a cohesive identity across all touchpoints.

Outcome: The brand has grown into a recognizable presence in the local craft beer scene, supported by consistent storytelling and customer engagement.