Context: Kids Mental Health Day required a highly visible activation to amplify awareness and engage media, influencers, and community partners.

My Role: I led the creative direction and experience design, responsible for:

• Designing the event environment

• Extending the campaign brand across digital OOH, event materials, and activations

• Collaborating with partners and internal teams

Approach: The event was designed as an immersive brand experience where attendees could engage with resources, activities, and storytelling related to children’s mental health.

Outcome: The activation elevated brand visibility and strengthened partnerships while creating a memorable, mission-driven experience.